HIMSS Conference Interactive Sales Tool
HIMSS (Healthcare Information and Management Systems Society) holds an annual global conference. athenahealth is a booth exhibitor. I created a sales tool that could be self or staff guided. The tool functioned like a website, but was built and operated in PowerPoint. Certain pathways would redirect users to other sections, strategically guiding them through a “choose your own adventure” style narrative. Once the booth visitor was fully engaged, the booth staffer was directed to guide the visitor to another station for more product information.
"Who we are"
"Our solutions"
User Training and Enablement
Training included virtual and in-person meetings, training sessions, office hours, and recorded tutorials.
Booth staffers assigned to the station were from Sales and Customer Success Group. I used their feedback from the prior year to optimize their 2023 training and on-site experience.
Previous iterations…
2020. Company focus categories.
2021. Persona approach.
2022. Divided products. Persona and category combination.