This template serves as athenahealth’s corporate brand template. Nearly every presentation created within the company uses this template. I used qualitative research methods to determine what would best serve the employees of athena (the users). My findings indicated that people needed more guidance about the brand at the start of their decks, more specific direction about text and image placement, and examples of narrative construction.

I collaborated across teams to ensure alignment with the rebrand rollout. I helped develop the verbiage to describe the new brand voice and used the deck’s placeholder text as embedded examples of our tone. View the template to see examples of placeholder copy.